How to Pack E-Liquids

The popularity of vaping has grown exponentially over the last several years. And, with the dangers of traditional cigarettes becoming even more clear to a new generation of vaping enthusiasts, there's no indication the vaping business will be slowing down anytime soon. If you want to capitalize on this enthusiasm by starting your own vape business, one of the things you'll need to familiarize yourself with is vape packaging. Here are a few thoughts on how to best pack e-liquids.

The Coloring

Generally, the colors of vape bottles vary between a few common shades: black, white, clear, and amber. What's important to remember is how these colors interact with your design. If you plan on putting a logo or sticker on the bottle, be sure to choose a style of bottle that works aesthetically with your design, so it'll be legible and memorable. Also, take into account the finish, as matte is often available.

The Size

In the US, most of the sizes used for e-liquids are 15mm, 30mm or 60mm. It's really up to you what you would like to make available to your customers, and how best to price it. In the EU, the recently passed Tobacco Products Directive (TPD) limits the size of TPD e-liquid bottles to a scant 10mm. So, if you want any sales in Europe, you'll need some bottles at that size.

Learn Your Legalese

Don't neglect the laws regarding packaging. It's nice to sell vape products to your friends without having to go through any hoops, but if you're hoping to actually build a thriving business, you'll need to educate yourself on the myriad rules and regulations that come with packaging. That means you'll need to list the nicotine level, and the ingredients, and post the appropriate warnings. Any effort to skip this step can result in recalls, fines or - even worse - lawsuits. And that's no way to run a business.

Once you've figured out what you want, it's really a matter of synthesizing all the different elements - the design, the bottles, the packaging - into the product that works best for you.

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